It’s a powerful word. A sustaining word. At Exponent, belief is the focus and end result of everything we do. Creating belief in brands is no small task today, when consumers increasingly expect transparency, reliability, responsiveness. How we create belief is what sets Exponent apart from traditional agencies.
We stay effective and stay relevant by putting these five tenets of modern public relations to work.
More than 7 million people have helped basketball star Ricky Rubio save a virtual life on the Save-A-Life Simulator.
The traditional PR model starts with defining the target audience by segment. We go a step further and define target audiences by their measure of influence. Brands must earn influencers’ enthusiastic support to turn them into advocates.
We invited cooks to share Kitchen Conversations with the bloggers they rely on for cooking inspiration.
People now look to peers for information and recommendations. We find authentic, trusted influencers wherever they may be—on blogs, on social media and in local communities—to share brands’ most compelling stories.
#OnlyInMN captures the real one-of-a-kind experiences travelers in Minnesota love to see and share.
Today, inspiration fuels awareness. We develop campaigns that go beyond story angles to inspire story sharing among a wide variety of audiences and communities.
Cenex sells gasoline but, more importantly, it is dedicated to rural communities. We created the Tanks of Thanks program to celebrate good neighbors.
Consumers already know what a product does. They want to know what a brand stands for—and that it reflects their own beliefs and values. We find creative ways to bring those values to life.
The practice of modern public relations requires not only thoughtful planning but also real-time listening and engagement in the marketplace.
Two-way engagement lives in the moment. Our approach leverages up-to-the-minute analysis to respond immediately to what’s relevant right now.