we are modern
public
relations

Belief

It’s a powerful word. A sustaining word. At Exponent, belief is the focus and end result of everything we do. Creating belief in brands is no small task today, when consumers increasingly expect transparency, reliability, responsiveness. How we create belief is what sets Exponent apart from traditional agencies.

We stay effective and stay relevant by putting these five tenets of modern public relations to work.

We turn influencers into
belief builders,
not just buyers.

Medtronic

Save-a-Life Simulator

More than 5 million people have saved a virtual life at HeartRescueNow.com, after we engaged first responders—and basketball star Ricky Rubio.

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The traditional PR model starts with defining the target audience by segment. We go a step further and define target audiences by their measure of influence. Brands must earn influencers’ enthusiastic support to turn them into advocates.

We cultivate peers as
trusted resources,
not just media.

Land O’Lakes

Butter with Olive Oil &
Sea Salt

Ree Drummond’s fans eagerly read her tales of ranch life—and her enthusiastic love of Butter with Olive Oil & Sea Salt.

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People now look to peers for information and recommendations. We find authentic, trusted influencers wherever they may be—on blogs, on social media and in local communities—to share brands’ most compelling stories.

We inspire story sharing,
not just story angles.

General Mills

Fiber One 90 Calorie Brownies

The low-cal aisles in grocery and convenience stores are crowded. Fiber One turned to Exponent PR with a challenge: stand out!

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Today, inspiration fuels awareness. We develop campaigns that go beyond story angles to inspire story sharing among a wide variety of audiences and communities.

We bring brand values to life,
not just product
features.

Cenex

Tanks of Thanks

Cenex sells gasoline but, more importantly, it is dedicated to rural communities. We created the Tanks of Thanks program to celebrate good neighbors.

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Consumers already know what a product does. They want to know what a brand stands for—and that it reflects their own beliefs and values. We find creative ways to bring those values to life.

We're always engaging,
not just planning
and reacting.

The Foundery™

CAPITALIZING ON CONVERSATIONS

The practice of modern public relations requires not only thoughtful planning but also real-time listening and engagement in the marketplace.

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Two-way engagement lives in the moment. Our approach leverages up-to-the-minute analysis to respond immediately to what’s relevant right now.