Building Belief at the Speed of Culture

At Exponent, creating belief is the foundation and result of everything we accomplish for clients. The Exponent approach embraces innovation to redefine modern influence and engagement.

Exponent is nationally acclaimed for its inventive, belief-building model, receiving Agency of the Year recognition by PR Week Awards and SABRE Awards.

In a world overwhelmed with competing messages, clashing agendas and rapidly multiplying media platforms, Exponent maintains a singular focus: building lasting connections through belief in your brand.


  • Public Relations
  • Media Relations
  • Social Media Engagement
  • Influencer Engagement
  • Content Marketing and Distribution
  • Reputation Management
  • Crisis Prevention and Resolution
  • Employee Communications
  • Experiential Marketing
  • Digital Marketing
  • Analytics

Current Clients

In a world overwhelmed with competing messages, clashing agendas and rapidly multiplying media platforms, Exponent maintains a singular focus: building lasting connections through belief in your brand.

Senior Leaders

Tom Lindell

Managing Director, Exponent PR
Tom Lindell

Under Tom’s leadership, Exponent PR, Colle+McVoy’s public relations partner, has earned national accolades for mobilizing influential audiences and building lasting connections through belief in brands. Exponent was recently named 2014 Agency of the Year Finalist by PR Week and The Holmes Group for its modern approach to create believers. Tom has a 20-year track record has helped high-profile brands such as Nestlé Purina, Caribou Coffee, Maytag Appliances, Novartis, General Mills, Johnson&Johnson, Medtronic and Duluth Trading Company. Tom is a member of the Minnesota Zoo Foundation Board of Trustees and a certified Special Olympics Minnesota coach.

Lisa Tomassen

Retail & Consumer Packaged Goods
Lisa Tomassen

With a knack for connecting dots and uncovering trends, Lisa finds unique opportunities for brands to reach consumers in new ways that inspire and motivate them to act. Lisa has more than 15 years of agency and client-side experience translating business strategy into integrated, multi-channel marketing communications campaigns for some of the world’s most beloved brands. She joins us from General Mills, where she was responsible for developing and leading breakthrough campaigns for brands including Pillsbury, Pillsbury Bake-Off Contest, Betty Crocker, Lucky Charms, Cinnamon Toast Crunch, Cheerios and Nature Valley. Her oversight included all aspects of marketing communications and touched nearly every part of the customer journey. She balances her retail brain with her CPG brain, making sure that strategy, creativity and executional excellence are part of every project. She says, “Brands now — more than ever — need a deep understanding of their purpose and target audience, which should inform everything they make, do and say.”

Bob Gagne

Crisis Management
Bob Gagne, Exponent

When his clients face a crisis, whether potential or very real, Bob always brings them back to one simple question: “What are your primary business objectives?” With that as his beacon, over the past 20 years he has helped large and small organizations navigate the choppy waters of executive malfeasance, product tampering, drug diversion and abuse, product recalls and withdrawals, federal regulatory actions, media and Congressional investigations and other situations in which millions of dollars—and one’s good corporate reputation—were at stake. 

Cynthia Clanton

Cynthia Clanton, Exponent

You can take the girl off the farm…Wait, no, that doesn’t work either. Once a farm kid, always a farm kid, Cynthia grew up loving the farm life and still does, having added decades of experience in science and food along the way. Complicated agronomic or animal topics? No problem. Practical connections with professional and lifestyle agriculture? No sweat. Finding consensus among diverse audiences? Can do. With her knowledge and insight, Cynthia helps the Exponent team harvest success for our agribusiness clients.

Keith Negrin

Reputation Management
Keith Negrin, Exponent

Keith was a closer for his Division I college baseball team and believes “a good PR agency is like a good bull pen — able to step into a (sometimes sticky) situation, assess what needs to be done and throw strikes.” Keith spent five years as a practicing attorney and has a strong reputation as a strategic thinker. He consistently helps clients achieve public relations success through thoughtful and practical media relations, social media, community engagement and experiential programs.

Carol Anderson

Corporate Communications
Carol Anderson, Exponent

Carol sees many parallels between her two passions: tennis and PR. Both rely on timing, finesse and placement. A 25-year public relations veteran, Carol helps food and agribusiness clients develop award-winning, strategically sound plans. And she continues to think deeply about the issues facing these industries. “Consumers have rediscovered a passion for food,” she says, “and that gives us a golden opportunity to engage them in meaningful exchanges about the role our industry plays in growing foods safely, affordably and abundantly.”

Mike Caguin

Chief Creative Officer
Mike Caguin

Mike likes to say the secret of his success is that he surrounds himself with a diverse group of creative, driven thinkers and craftspeople—no matter which side of the creative/account or advertising/PR divides they sit on. And, that’s true. But, by the time he completed his 10th (and counting) marathon (and an Ironman triathlon), it became clear there’s a fair amount of personal drive and talent at work, as well. Before coming to Colle+McVoy as our fearless creative leader, Mike worked at agencies that include TBWA\Chiat\Day and Butler, Shine, Stern & Partners on brands including Allianz Life, BMW MINI, the Detroit Pistons, Infiniti, Inter-Continental Hotels, Minnesota Wild, Nissan and Sun Microsystems. Under his leadership, Colle+McVoy has been recognized in some of the industry’s most revered award shows, including Cannes Lions, The One Show, the Webby Awards, the Effies and has been named a Midsize Agency of the Year finalist by the O'Toole Awards.

Ed Bennett

Executive Design Director
Ed Bennett

Ed lives by two rules: never run out of ideas and offer an amazing smile. These simple guidelines helped him transform the design division at Colle+McVoy into 10 Thousand Design: an interdisciplinary brand design firm with national and international accolades. Ed doesn’t believe in having a specific design style; rather, he thinks a brand's style should lead to its own unique look and feel. This design philosophy has helped modernize brands, allowing them to recapture their essence. He has an incredible breadth and depth of design expertise stemming from his experience with brands that include Nikon, ESPN, Jim Beam, Red Wing Shoes, Field & Stream, Lee Jeans, Johnson & Johnson, and Caribou Coffee. And he has a talented stable of designers working with him. Together, they have earned awards from D&AD, AIGA, The One Show and Communication Arts.

News Yes, news.