WE build brands from the beliefs up

In a world overwhelmed with competing messages, clashing agendas and rapidly multiplying media platforms, Exponent maintains a singular focus: building lasting connections through belief in your brand.

Meet Our Leaders

Tom Lindell

Managing Director
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Under Tom’s leadership, Exponent PR has earned national accolades for creativity, innovation and the ability to create believers. Tom has a 20-year track record of developing game-changing brand marketing and public relations ideas that create a lasting impact. At work as in life, Tom is passionate in everything he does, from his unflagging support of the Vikings (that will teach anyone stick-to-it-iveness) to his work in the Special Olympics with his son.

Bernice Neumann

Food & Nutrition
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Bernice knows the food industry inside out—and from farm to table. While building client relationships and creating innovative, high-impact ideas for brands, Bernice’s enthusiasm and ability to make instinctual adjustments (learned, perhaps, during her many years as a trombonist?) have earned her a reputation as an unflappable PR practitioner. So, she’s levelheaded, improvisational and endowed with a certain enviable flair. But does she, in fact, have a weakness? “Pickles,” she admits. “I could sit and eat an entire jar of pickles.”

Bob Gagne

Crisis Management
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When his clients face a crisis, whether potential or very real, Bob always brings them back to one simple question: “What are your primary business objectives?” With that as his beacon, over the past 20 years he has helped large and small organizations navigate the choppy waters of executive malfeasance, product tampering, drug diversion and abuse, product recalls and withdrawals, federal regulatory actions, media and Congressional investigations and other situations in which millions of dollars—and one’s good corporate reputation—were at stake. 

Tom Lindell

Managing Director

Under Tom’s leadership, Exponent PR has earned national accolades for creativity, innovation and the ability to create believers. Tom has a 20-year track record of developing game-changing brand marketing and public relations ideas that create a lasting impact. At work as in life, Tom is passionate in everything he does, from his unflagging support of the Vikings (that will teach anyone stick-to-it-iveness) to his work in the Special Olympics with his son.

Bernice Neumann

Food & Nutrition

Bernice knows the food industry inside out—and from farm to table. While building client relationships and creating innovative, high-impact ideas for brands, Bernice’s enthusiasm and ability to make instinctual adjustments (learned, perhaps, during her many years as a trombonist?) have earned her a reputation as an unflappable PR practitioner. So, she’s levelheaded, improvisational and endowed with a certain enviable flair. But does she, in fact, have a weakness? “Pickles,” she admits. “I could sit and eat an entire jar of pickles.”

Bob Gagne

Crisis Management

When his clients face a crisis, whether potential or very real, Bob always brings them back to one simple question: “What are your primary business objectives?” With that as his beacon, over the past 20 years he has helped large and small organizations navigate the choppy waters of executive malfeasance, product tampering, drug diversion and abuse, product recalls and withdrawals, federal regulatory actions, media and Congressional investigations and other situations in which millions of dollars—and one’s good corporate reputation—were at stake. 

Cynthia Clanton

Agribusiness
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You can take the girl off the farm…Wait, no, that doesn’t work either. Once a farm kid, always a farm kid, Cynthia grew up loving the farm life and still does, having added decades of experience in science and food along the way. Complicated agronomic or animal topics? No problem. Practical connections with professional and lifestyle agriculture? No sweat. Finding consensus among diverse audiences? Can do. With her knowledge and insight, Cynthia helps the Exponent team harvest success for our agribusiness clients.

Keith Negrin

Reputation Management
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Keith was a closer for his Division I college baseball team and believes “a good PR agency is like a good bull pen — able to step into a (sometimes sticky) situation, assess what needs to be done and throw strikes.” Keith spent five years as a practicing attorney and has a strong reputation as a strategic thinker. He consistently helps clients achieve public relations success through thoughtful and practical media relations, social media, community engagement and experiential programs.

Carol Anderson

Senior Strategist
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Carol sees many parallels between her two passions: tennis and PR. Both rely on timing, finesse and placement. A 25-year public relations veteran, Carol helps food and agribusiness clients develop award-winning, strategically sound plans. And she continues to think deeply about the issues facing these industries. “Consumers have rediscovered a passion for food,” she says, “and that gives us a golden opportunity to engage them in meaningful exchanges about the role our industry plays in growing foods safely, affordably and abundantly.”

Mike Caguin

Chief Creative Officer
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Mike likes to say the secret of his success is that he surrounds himself with a diverse group of creative, driven thinkers and craftspeople—no matter which side of the creative/account or advertising/PR divides they sit on. Fair enough. But by the time he completed his tenth (and counting) marathon (and an Ironman triathlon), it became clear there’s a fair amount of personal drive and talent at work, as well. Mike oversees creative output at Colle+McVoy and Exponent PR.

Eric Husband

Executive Creative Director
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Eric began his career on the account side of the advertising world. But we are thankful that he quickly discovered the creative side of the hallway, where his true talents lie. His work forColle+McVoy and Exponent PR, crossing all platforms from digital to outdoor, has not only been honored by virtually every award show in the industry, it’s also landed on the home pages of Mashable and FastCompany, appeared on ESPN’s Play of the Day and been enthusiastically discussed on Late Night with Jimmy Fallon.

Cynthia Clanton

Agribusiness

You can take the girl off the farm…Wait, no, that doesn’t work either. Once a farm kid, always a farm kid, Cynthia grew up loving the farm life and still does, having added decades of experience in science and food along the way. Complicated agronomic or animal topics? No problem. Practical connections with professional and lifestyle agriculture? No sweat. Finding consensus among diverse audiences? Can do. With her knowledge and insight, Cynthia helps the Exponent team harvest success for our agribusiness clients.

Keith Negrin

Reputation Management

Keith was a closer for his Division I college baseball team and believes “a good PR agency is like a good bull pen — able to step into a (sometimes sticky) situation, assess what needs to be done and throw strikes.” Keith spent five years as a practicing attorney and has a strong reputation as a strategic thinker. He consistently helps clients achieve public relations success through thoughtful and practical media relations, social media, community engagement and experiential programs.

Carol Anderson

Senior Strategist

Carol sees many parallels between her two passions: tennis and PR. Both rely on timing, finesse and placement. A 25-year public relations veteran, Carol helps food and agribusiness clients develop award-winning, strategically sound plans. And she continues to think deeply about the issues facing these industries. “Consumers have rediscovered a passion for food,” she says, “and that gives us a golden opportunity to engage them in meaningful exchanges about the role our industry plays in growing foods safely, affordably and abundantly.”

Sue O'brien

Wellness

One of the reasons Sue says she loves her job is that she’s “never bored.” As the mother of five children, she’s never bored at home, either. Sue’s love of learning compels her to delve into her clients’ brands and truly understand their business challenges, making their passions her own. This process of immersion into each brand calls on Sue’s talent for uncovering insights, identifying target audiences and crafting compelling messages.

Mike Caguin

Chief Creative Officer

Mike likes to say the secret of his success is that he surrounds himself with a diverse group of creative, driven thinkers and craftspeople—no matter which side of the creative/account or advertising/PR divides they sit on. Fair enough. But by the time he completed his tenth (and counting) marathon (and an Ironman triathlon), it became clear there’s a fair amount of personal drive and talent at work, as well. Mike oversees creative output at Colle+McVoy and Exponent PR.

Ed Bennett

Design Director
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Ed transformed the design division at Colle+McVoy and Exponent PR into one of the most prominent in the country by living by two simple rules: never run out of ideas and have an amazing smile. Ed has incredible breadth and depth of design expertise, as well as a talented stable of designers working for him. Together, they have received national and international recognition for their work, including awards from AIGA, The One Show, D&AD and the Effies.

Tim Letscher

Director of Digital Strategy and Analytics
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“As the digital world has exploded to include basically all waking moments in a person's life, it's no longer a question of online/offline, but awake/asleep,” Tim says. At Colle+McVoy and Exponent PR, he oversees all programs that guide client interactions online and across the broader digital ecosystem. As an ad agency executive and entrepreneur, Letscher has more than 20 years of experience developing brand identities and innovative online environments for small businesses and Fortune 500 clients.

Eric Husband

Executive Creative Director

Eric began his career on the account side of the advertising world. But we are thankful that he quickly discovered the creative side of the hallway, where his true talents lie. His work forColle+McVoy and Exponent PR, crossing all platforms from digital to outdoor, has not only been honored by virtually every award show in the industry, it’s also landed on the home pages of Mashable and FastCompany, appeared on ESPN’s Play of the Day and been enthusiastically discussed on Late Night with Jimmy Fallon.

Ed Bennett

Design Director

Ed transformed the design division at Colle+McVoy and Exponent PR into one of the most prominent in the country by living by two simple rules: never run out of ideas and have an amazing smile. Ed has incredible breadth and depth of design expertise, as well as a talented stable of designers working for him. Together, they have received national and international recognition for their work, including awards from AIGA, The One Show, D&AD and the Effies.

Tim Letscher

Director of Digital Strategy and Analytics

“As the digital world has exploded to include basically all waking moments in a person's life, it's no longer a question of online/offline, but awake/asleep,” Tim says. At Colle+McVoy and Exponent PR, he oversees all programs that guide client interactions online and across the broader digital ecosystem. As an ad agency executive and entrepreneur, Letscher has more than 20 years of experience developing brand identities and innovative online environments for small businesses and Fortune 500 clients.