Exponent helps brands achieve the credibility and visibility they deserve. Our experienced strategists successfully launch products, reposition brands, build social media buzz, manage issues and secure attention for a product, service or company. We develop compelling, action-oriented communications programs to reach consumer and business audiences with the right message in the right medium and at the right time.
Practices
We believe in being students of our clients' businesses and industries. Without inside knowledge of marketplace realities, audiences and competitive forces, our work would lack the substance and insight required to create belief. That's why we focus on select categories:
Food and Nutrition
At Exponent, we recognize consumers have active opinions about what they choose to eat and where they choose to eat. From launching new products and promoting nutritional benefits to motivating consumers to experience a restaurant, our food and nutrition team creates experiences that help our clients' products stand out above the fray of ever-changing diets, tastes and lifestyles.
Wellness
Exponent wellness experts work with leading health care organizations including pharmaceutical companies, medical device manufacturers and not-for-profit healthcare associations. We have shaped professional relations programs, designed public awareness campaigns and counseled clients through crisis situations.
Lifestyle
Consumers are coming to resent overt attempts to dictate their lifestyle choices. Whether it's fitness products and services, pet care, entertainment, or travel choices, they demand credible, value-added information that helps them make meaningful purchase decisions – the compelling kind of information Exponent routinely delivers for its lifestyle clients.
Agribusiness
Our agribusiness experts are farm kids at heart who understand producer mindsets and farming practices. With our own roots in agriculture, we have the proven skills and expertise to nurture and grow brands -- from launching new products to growing share for market leaders.
Focus
Brand Marketing
Shifting preferences, mounting skepticism and accelerating technology make securing people's attention -- let alone converting attention into action -- increasingly difficult. We grow awareness and demand for companies and their products by getting closer to the hearts and minds of our clients' customers. This understanding gives birth to creative approaches that cut through an overwhelmed marketplace and compel purchase.
Public Affairs
The success of stakeholder outreach programs, public education efforts and policy initiatives hinges on bringing affected parties together to share information and to act in concert, providing third-party credibility and horsepower. Exponent's public affairs programs establish common ground to forge formal and informal coalitions. Then we help build trust. Small but quickly gained victories provide impetus for greater successes, building bonds that lead to changes in mindset and, ultimately, to action.
Belief-Building Tools
Media Relations
Our award-winning media relations approach ensures the news we generate is relevant and compelling. Exponent media relations professionals leverage relationships and creative story angles with proprietary approaches including Reporterville to generate positive media exposure. And, while creativity, innovation and knowledge all play critical roles, we add the passion and perseverance that are key elements in every one of our media relations campaigns.
Experience Marketing
We understand the vitality and excitement that memorable events create. By engaging and educating individuals in participatory, interactive experiences, traditionally or virtually, brands can spark energy and buzz-building enthusiasm that retains current customers and attracts new ones. Creating experiences that not only make customers pause and pay attention but also provide excitement and emotional attachment enable brands to attain a unique, irreplaceable relevance in their customers' lives.
Crisis Planning, Prevention and Management
The Exponent public affairs team uses bridge-building to avert or resolve organizational crisis. Our proven BrandvocateTM process helps build and leverage relationships with key decision makers, influencers and stakeholders, mindful of the political, economic and media lenses through which the crisis will be viewed. These relationships help companies gain the benefit of the doubt from customers and regulatory agencies during a crisis and bring about more effective resolutions.
Publications
Magazines, newsletters and annual reports are often welcomed into homes and offices when other marketing messages are refused. By combining valuable information, an attractive package and frequency, relationships can blossom between stakeholders and brands. We know what people are willing to read, how to bridge between corporate and external information and how to leverage third-party information. And we can create any format, from traditional mailed copies to e-mailed or Web-based publications, to reach our audiences in ways that appeal to them. With annual report expertise from publicly held companies to foundations, we support brands and shape company images while providing accurate, timely fiscal results.