Press Room
Colle+McVoy Wins 12 First-Place Honors at Recent NAMA Awards
Posted 01/27/2012
MINNEAPOLIS, Jan. 27, 2011 – Colle+McVoy and Exponent, its PR partner, won 12 first-place awards and five merit awards at the recent National Agri-Marketing Association (NAMA) Region III Best of NAMA Awards. Award-winning work included campaigns for Winfield Solutions LLC, CHS Inc. and DuPont Crop Protection.
“We are honored to partner with innovative leaders in the agribusiness industry and are humbled by this recognition,” said Christine Fruechte, president and CEO of Colle+McVoy.
All first-place and merit winners will proceed to the National Best of NAMA Awards in Kansas City, with the winners announced at a ceremony on April 18, 2012.
NAMA serves the food and fiber industry, focusing on members’ professional development by providing access to solutions and opportunities in agribusiness. Best of NAMA Awards honor the top work in agricultural communications.
Colle+McVoy and Exponent PR’s first-place clients and categories include:
- Winfield Solutions, LLC – Answer Plot® Radio: Need to Know
- Winfield Solutions, LLC – Answer Plot® Radio
- Winfield Solutions, LLC – InterLock® Every Acre Video
- Winfield Solutions, LLC – Answer Plot® USB Mailer
- Winfield Solutions, LLC – Emerald Extras Binder
- Winfield Solutions, LLC – Expertise® E-Newsletter
- Winfield Solutions, LLC – AgriGenius® 4.0 Sellers Edition
- CHS Inc. – C Magazine
- CHS Inc. – PLUS Newsletters
- CHS Inc. – Forces (2010 CHS Annual Report)
- CHS Inc. – Cenex® Brand Facebook Initiative
- DuPont Crop Protection - Meeting Critical R&D Challenges Through Creative Collaboration
Colle+McVoy and Exponent PR’s merit clients and categories include:
- Winfield Solutions, LLC - Answer Plot® Campaign
- Winfield Solutions, LLC – R7® Tool Launch Video
- Winfield Solutions, LLC – Answer Plot® Ticket Mailer
- Winfield Solutions, LLC - CROPLAN GENETICS® 2012 Seed Guide
- CHS Inc. – Crop Nutrients - A Partner That Nourishes Your Crop Nutrient
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International Olive Council Selects Exponent PR For Its North American Campaign
Posted 11/09/2011
MINNEAPOLIS, Nov. 9, 2011 – The International Olive Council (IOC) has selected Exponent PR as its agency of record to promote olive oil and olive consumption in the United States and Canada. An 18-month campaign, called “Add Some Life,” will be driven through public relations and events designed to inspire and expand North American interest in all things olive.
“The IOC awarded Exponent PR the business after a thorough evaluation of every proposal submitted,” said Jean-Louis Barjol, executive director of the IOC. “We were drawn to the fresh ideas the agency presented to promote olive products in North America, as well as Exponent’s proven track record of increasing share of voice within the food and nutrition industry.”
The new “Add Some Life” campaign celebrates the many culinary facets of olives and olive oil, including the flavor, health benefits and the sense of delight it adds to everyday eating. A key goal is to promote the health benefits of both olives and olive oil while showcasing the versatility of each.
“Olive products offer numerous health benefits and are a great value when you consider their many health, taste and versatility benefits,” said Tom Lindell, managing director for Exponent PR. “Our team will draw upon its deep food marketing experience to increase consumer purchase in the short term, while attracting new consumers in the long term.”
An information-rich website will launch this fall and provide consumers with health information, recipes and tips for cooking with olives and olive oil. The campaign also will feature a Facebook page and Twitter feed.
This new assignment adds to the explosive growth Exponent PR has experienced in the last year – expanding by more than 50 percent from 2009 to 2010. The agency projects continued double-digit growth in 2011. Exponent PR specializes in the food category (stretching from farm to table) and provides deep expertise from work with clients like the North American Olive Oil Association, Caribou Coffee, General Mills, Pillsbury, Muir Glen Organics, Land O’Lakes and DuPont.
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Exponent PR Wins Four AAEA MarComm Awards
Posted 08/18/2011
MINNEAPOLIS, August 18, 2011 – Exponent PR earned four awards at the American Agricultural Editors’ Association (AAEA) 2011 MarComm Awards Program, including two first-place finishes. Exponent PR received the awards for work on behalf of DuPont Crop Protection. Held in conjunction with the 2011 Agricultural Media Summit in New Orleans, La., the AAEA MarComm Awards Program honored the best writing and promotional pieces in agricultural marketing communications.
“We are honored to be recognized by leading members of the agricultural media,” said Tom Lindell, managing director, Exponent PR. “More than just reflecting the creativity and high quality of our work, these awards are testaments to the successful, collaborative relationship we have with our client-partners.”
In its fifth year, the 2011 AAEA MarComm Award Program attracted more entries than any previous year. The Exponent PR awards included:
• Advertorial (single page): “Taking the Bite Out of Costly Pests” (first place)
• Writing for Special Projects: “Celebrating Agriculture: Favorite Foods from All 50 States” (first place)
• Speech/White Paper: “Paying Respects to Environmental Respect” (second place)
• Speech/White Paper: “Meeting Critical R&D Challenges Through Creative Collaboration” (third place)
AAEA is a not-for-profit corporation that supports an open exchange of ideas and fosters professional excellence for its members, which include agricultural media, marketing and communications professionals in the public and private sectors.
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Exponent PR Wins at Silver Anvil Awards
Posted 06/10/2011
MINNEAPOLIS, June 10, 2011 – Exponent PR won a Silver Anvil Award, and received an Award of Excellence, at the Public Relations Society of America (PRSA) 2011 Silver Anvil Awards Ceremony in New York. The Silver Anvil Awards, the venerable icon of the public relations industry, honor organizations that exemplify creativity, resourcefulness and impact, and are judged by an elite group of public relations professionals.
Exponent PR received a Silver Anvil Award in the Integrated Marketing Category for its rebranding efforts on behalf of Caribou Coffee, the nation’s second largest gourmet coffee retailer. To enhance Caribou’s brand position and create new opportunities to engage with customers, Exponent, together with its advertising partner, Colle+McVoy, helped makeover the 17-year-old brand by embracing the company vision of living life to the fullest and providing the highest quality coffee possible.
The agency was honored with an Award of Excellence in the Events/Observances Category for a ground-breaking cause-marketing campaign. Caribou Coffee tapped Exponent PR to rekindle consumer engagement around their breast cancer awareness promotion, which pays tribute to Amy Erickson, a Caribou Coffee employee who died of breast cancer. High-profile commemorative “Amy’s Gardens” were planted in Minneapolis and Chicago, which allowed Caribou consumers to honor loved ones who have been touched by breast cancer, and helped drive donations for Susan G. Komen for the Cure®.
“We are honored to be Caribou Coffee’s agency partner and to help contribute to their remarkable growth in recent years,” said Tom Lindell, managing director, Exponent PR. “Creativity, collaboration and measurable results are at the core of our work, and are equally valued by our exceptional client-partners.”
PRSA had selected 122 finalists out of 852 entries this year.
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Agency Wins Seven Awards at NAMA National Awards Competition
Posted 04/19/2011
MINNEAPOLIS, April 19, 2011 – The National Agri-Marketing Association (NAMA) awarded Colle+McVoy, the advertising partner for Exponent PR, Best of Show (advertising) at the national 2011 Best of NAMA awards ceremony in Kansas City. The advertising Best of Show award was one of four first place wins for Colle+McVoy and its PR partner Exponent PR. The Best of NAMA program recognizes excellence in advertising, public relations and digital communications in agribusiness and related industries.
“Colle+McVoy strives to provide smart and creative work that achieves strong results for our agribusiness client partners,” said Christine Fruechte, president and CEO, Colle+McVoy. “We are honored to have the work of our growing Food & Agribusiness practice recognized.”
Colle+McVoy received the Best of Show and first place win for its Winfield Solutions, LLC 3-D direct mailing. The high-tech, high-impact direct mail piece featured mini-TV screens embedded in the brochure and played videos, highlighting Answer Plot® Knowledge Events and promoting products. In addition, NAMA awarded Colle+McVoy first place for its Winfield Solutions, LLC AgriSolutions™ print ads (less than one page) that dealers could customize for their local markets. The agency received a merit award for an Answer Plot™ direct mail campaign for Winfield Solutions, LLC.
Additionally, Colle+McVoy earned a first place award for the 2009 Annual Report and Stewardship Report for CHS, Inc. that featured dynamic photographs and stories highlighting individuals within the CHS system.
Colle+McVoy was awarded another first place award for the humorous invitations the agency created for the Region III Best of NAMA awards program.
The agency received a merit award for a DuPont Crop Protection advertorial describing the benefits of using DuPont™ Matrix® herbicide for tree nut producers. The national awards are in addition to eleven regional NAMA awards won by Colle+McVoy and Exponent PR.
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