Press Room
Exponent PR Receives Silver Anvil Recognition
Posted 04/27/2012
MINNEAPOLIS, April 27, 2012 — Exponent PR is a four–time finalist in the Public Relations Society of America (PRSA) 2012 Silver Anvil Awards—one of only eight agencies nationwide to achieve at least four nominations.
The Silver Anvils honor organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness. This year’s winners will be announced during a ceremony on June 7 in New York.
Exponent received two finalist nods for work on behalf of Caribou Coffee, the nation’s second–largest gourmet coffeehouse retailer. The nominated entries, “Caribou Coffee Brews Hope for a Cure” and “Caribou Coffee Fights Breast Cancer One Cup at a Time,” summarize the company’s Amy’s Garden program, which helps raise awareness and funds for the Susan G. Komen Foundation and celebrates the memory of one of Caribou’s original roastmasters who passed away from breast cancer.
The agency’s other finalist programs include “Nestle Purina Helping Pets Win a Losing Battle” and “Novartis Uncovers the Dirty Truth about Fleas.” Exponent developed a groundbreaking initiative on behalf of Purina to help battle the pet obesity epidemic through a strategic partnership with Jenny Craig. Novartis’ “The Dirty Truth” campaign helped educate consumers on how dog owners can deliver the best care to their pets leveraging the quirky personality of spokesperson Mike Rowe.
“Our clients expect pioneering ideas that move the needle,” said Tom Lindell, managing director, Exponent PR. “This recognition exemplifies the creativity, passion and effectiveness of collaboration with our amazing client partners.”
PRSA has selected 143 finalists from 923 entries this year. Silver Anvil winners in all categories are automatically contenders for the Best of Silver Anvil Award, representing the finest example of public relations programming in 2011.
To view PRSA’s official announcement, and a complete list of the 2012 finalists, visit: http://media.prsa.org.
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Exponent PR Wins Best of Show at 34th Annual Minnesota PRSA Classics
Posted 03/30/2012
MINNEAPOLIS, March 30, 2012 – Exponent PR was honored with nine awards last night during the 34th annual Minnesota PRSA Classics Awards, including Best of Show for its work for Caribou Coffee. Exponent also won two Industry Campaign of the Year awards for its work on behalf of Bikes Belong and DuPont Crop Protection. Sponsored by the Minnesota chapter of the Public Relations Society of America (PRSA), the awards celebrate the best public relations campaigns of 2011.
“The recognition is a tribute to our forward-thinking client partners and a validation of the belief created in their brands,” said Tom Lindell, managing director, Exponent PR. “We are honored to have our work recognized with the outstanding work origination from Minnesota.”
Exponent PR received recognition for its work on behalf of a range of clients including, Bikes Belong, Caribou Coffee, DuPont Crop Protection, IBA Particle Therapy, Land O’Lakes and Nestlé Purina. Following are the specific awards:
- Best of Show: “Caribou Coffee Plants Hope with Amy’s Garden” for Caribou Coffee
- Industry Campaign of the Year (Nonprofit): “Pedaling to Mainstream” for Bikes Belong
- Industry Campaign of the Year (B2B): “7 Billion Reasons for Science-Powered Innovation” for DuPont Crop Protection
- Special Events/Observances (More than Seven Days; Business/Industry): “Caribou Coffee Plants Hope with Amy’s Garden” for Caribou Coffee
- Institutional Programs (Business/Industry) “Brewing Hope with Amy’s Garden” for Caribou Coffee
- Evaluation: “Measuring a Recipe for Success” for Land O’Lakes
- Feature Writing: “Pediatric Nurses Make Cancer Less Scary” for IBA Particle Therapy
- Media Relations (Government/Nonprofit): “An Uphill Ride for Awareness” for Bikes Belong
- Brochures: “Project: Pet Slim Down” for Nestlé Purina
Minnesota PRSA is the tenth-largest chapter of the PRSA, the world's largest organization for public relations professionals with nearly 32,000 professional and student members. Minnesota PRSA comprises more than 400 members who represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
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Exponent PR Receives Effie Award Recognition
Posted 03/21/2012
MINNEAPOLIS, March 21, 2012 – Colle+McVoy and Exponent PR, its public relations partner, have received recognition as an Effie Awards finalist, the preeminent industry award that honors the most effective marketing communications campaigns. Gold, Silver and Bronze Effie trophies will be announced at the 44th annual Effie Awards on May 23 in New York.
The agency was recognized in the Breakfast Foods category for its work with Caribou Coffee, the nation’s second largest gourmet coffee retailer. Colle+McVoy helped the company rollout its “Breakfast with Benefits” campaign, which introduced consumers and media to Caribou’s line of hot and hearty Daybreaker breakfast sandwiches. Leveraging creative tactics, such as converting bus shelters into ovens with real heat during frigid winter months, the launch became the most successful product launch in Caribou Coffee’s history.
“All of our clients expect innovative ideas that move the needle,” said Christine Fruechte, president & CEO, Colle+McVoy. “This recognition is a testament to our client partners and to the creativity, passion and effectiveness of our work.”
Colle+McVoy has received recognition from the Effie Awards in the past for work with Rhymesayers Entertainment, Schell’s Brewing Co, Erbert & Gerbert’s, Nestlé Purina Veterinary Diets, Minnesota State Lottery, Caribou Coffee and more.
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Farm Credit Services of Mid-America Selects Exponent PR as Agency of Record
Posted 02/21/2012
MINNEAPOLIS, Minn. − Feb. 21, 2012 – Farm Credit Services of Mid-America, an $18 billion financial services cooperative serving more than 92,500 farmers, agribusinesses and rural residents in Indiana, Ohio, Kentucky and Tennessee, announced it has selected Colle+McVoy, as well as its public relations partner, Exponent, as communications agency of record. The announcement was made during the organization’s recent all-employee meeting in Louisville, Ky.
This win is significant for the agency’s recently expanded Food and Agribusiness practice, which offers integrated, multidisciplinary expertise in strategic planning, branding, advertising, public relations, marketing, interactive, reputation management and media planning.
“Colle+McVoy and Exponent’s industry expertise and full complement of communications services gave us confidence they were the right communications partner to help us achieve our future business goals,” said Amy Jackson, vice president of marketing and insurance services, Farm Credit Services of Mid-America.
“We are proud to partner with Farm Credit Services of Mid-America in their efforts to provide lending services to the people who work, live and build rural America,” said Christine Fruechte, president and CEO, Colle+McVoy. “Agriculture is important to both our organizations and we look forward to helping them look towards the future.”
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Exponent PR Wins 12 First-Place Honors at Recent NAMA Awards
Posted 01/27/2012
MINNEAPOLIS, Jan. 27, 2012 – Colle+McVoy and Exponent, its PR partner, won 12 first-place awards and five merit awards at the recent National Agri-Marketing Association (NAMA) Region III Best of NAMA Awards. Award-winning work included campaigns for Winfield Solutions LLC, CHS Inc. and DuPont Crop Protection.
“We are honored to partner with innovative leaders in the agribusiness industry and are humbled by this recognition,” said Christine Fruechte, president and CEO of Colle+McVoy.
All first-place and merit winners will proceed to the National Best of NAMA Awards in Kansas City, with the winners announced at a ceremony on April 18, 2012.
NAMA serves the food and fiber industry, focusing on members’ professional development by providing access to solutions and opportunities in agribusiness. Best of NAMA Awards honor the top work in agricultural communications.
Colle+McVoy and Exponent PR’s first-place clients and categories include:
- Winfield Solutions, LLC – Answer Plot® Radio: Need to Know
- Winfield Solutions, LLC – Answer Plot® Radio
- Winfield Solutions, LLC – InterLock® Every Acre Video
- Winfield Solutions, LLC – Answer Plot® USB Mailer
- Winfield Solutions, LLC – Emerald Extras Binder
- Winfield Solutions, LLC – Expertise® E-Newsletter
- Winfield Solutions, LLC – AgriGenius® 4.0 Sellers Edition
- CHS Inc. – C Magazine
- CHS Inc. – PLUS Newsletters
- CHS Inc. – Forces (2010 CHS Annual Report)
- CHS Inc. – Cenex® Brand Facebook Initiative
- DuPont Crop Protection - Meeting Critical R&D Challenges Through Creative Collaboration
Colle+McVoy and Exponent PR’s merit clients and categories include:
- Winfield Solutions, LLC - Answer Plot® Campaign
- Winfield Solutions, LLC – R7® Tool Launch Video
- Winfield Solutions, LLC – Answer Plot® Ticket Mailer
- Winfield Solutions, LLC - CROPLAN GENETICS® 2012 Seed Guide
- CHS Inc. – Crop Nutrients - A Partner That Nourishes Your Crop Nutrient
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