Press Room

Exponent PR has the significant task of not just increasing public awareness of effective SCA response, but also helping drive action by the public and medical professionals.

“We are humbled at the responsibility of providing the public relations force behind what is a historic and unprecedented project that is intended to save thousands of lives,” said Tom Lindell, managing director for Exponent PR. “Our team will draw upon its deep healthcare experience and strong abilities in integrated cause marketing to help the Medtronic Foundation make a difference.”

“We are so fortunate to be able to apply Allison’s deep knowledge and infectious passion for social media to our clients every single day,” said Tom Lindell, managing director for Exponent PR. “We are proud of her recognition.”

This is not Janney’s first recognition for her social media savvy. Ad Age recently featured Janney’s first-person account of how she landed her Exponent internship through Twitter in a story titled “How to Find a Job on Twitter.”

Janney is involved in many of Exponent’s consumer brand accounts and helped launch the People for Bikes Campaign to unite one million bikers across the country. She led an interactive project using Squawq, a Twitter analytic tool, to monitor the World Cup. She’s also heavily involved in Exponent’s blogger relations practice.

Exponent has experienced a remarkable period of client roster growth and increased industry recognition in 2010. Dubsky played a key role in new brand assignments from Pillsbury, Nature Valley and others.

Christine Scherping Promoted to Senior Associate

Christine Scherping has been promoted to the position of senior associate. Scherping will continue to manage and execute campaign initiatives and offer strategic and creative judgment to consumer campaigns.

Scherping has been involved with many of Exponent’s high-profile assignments for clients such as the Propane Education & Research Council (PERC) and General Mills. Locally, she recently spearheaded efforts to promote Share Our Strength’s Taste of the Nation HOTlist event.

“We’ve had the great fortune of attracting tremendous talent to Exponent and our team’s work is paying off in the outstanding results for our clients,” said Tom Lindell, managing director of Exponent. “We are so excited to build on these strong and inspiring foundations.”

Janney started at Exponent as an intern. Ad Age recently featured Janney’s first-person account of how she landed her Exponent internship through Twitter in a story titled “How to Find a Job on Twitter.”

Janney offers clients strategic thinking and flawless execution that uses her new media savvy and traditional media knowledge. Janney is involved in many of Exponent’s consumer brand accounts and helped launch the People for Bikes Campaign to unite 1 million bikers across the country. She led an interactive project using Squawq, a Twitter analytic tool, to monitor the World Cup. She’s also heavily involved in Exponent’s blogger relations practice.

The survey shows nearly 90 percent of respondents’ organizations have added social media to their offerings. While nearly three-quarters (73 percent) of respondents say they work with social media on a professional level each day, about half (52 percent) of respondents reported feeling confident using it in their current positions.

“More than half of the respondents are confident using social media, and that’s a significant portion,” said Tom Lindell, managing director of Exponent and co-manager of the survey with Exponent counselor Sara Petersen. “This industry has always had an appetite for change and communicators continue to embrace change.”

In the midst of the changing media landscape, respondents also worried about budgets (65 percent), competition for audiences (47 percent) and the impact of consolidation on the agriculture industry (35 percent).

Multimedia technology skills are another concern for communications professionals as technology blurs the lines between the types of media. For example, about half (46 percent) of respondents reported using broadcast skills in traditionally print-only jobs.

With increased responsibility comes less comfort. Only about half (51 percent) of respondents say new media has had a positive impact on their jobs, and similarly, only half say they believe new media gives communicators an advantage.

Lindell and Petersen say the survey results are another reminder that job responsibilities in business-to-business communications, including the agricultural industry, have changed dramatically and will continue to change.

“It’s up to communicators to improve their skills to meet the demand for faster, better and more accessible information,” said Lindell. “And it’s up to employers to provide employees the tools and training necessary for keeping up, or even better, leading the change.”

Optimism for the future was reflected in respondents’ responses. Nearly three-quarters (73 percent) of the survey-takers, 26 percent of whom are under the age of 35, believe they’ll still be employed in the communications industry in the next five to 10 years, but 79 percent acknowledge that they’ll need many more skills in order to remain in their professions.