Press Room
Exponent Is Best in Show for the Second Straight Year at the Minnesota PRSA Classics
Posted 04/11/2008
MINNEAPOLIS (March 28, 2008) – For attracting the attention of sub sandwich lovers using an integrated marketing campaign, Exponent Public Relations received Best in Show for the second year in a row from the Minnesota chapter of the Public Relations Society of America (PRSA). The award was presented on behalf of Erbert & Gerbert’s Subs & Clubs during the 30th Annual Minnesota PRSA Classics Awards. The agency garnered a total of 11 awards in crisis communications, media relations, blogs, writing and marketing categories.
“For two years running, Exponent has received the highest honor this talented public relations community has to give,” said Riff Yeager, Exponent Public Relations’ managing director. “And the credit goes not only to our traditional public relations expertise, but also to the integrated marketing approach that defines this agency.”
The PRSA Classics Awards recognize the best in the public relations field and are divided into categories representing the best tactical executions and the best in entire programs.
In addition to the Best in Show, Exponent was honored for the following work for six clients, including Johnson & Johnson Vision Care, Minnesota State Lottery and Nestlé Purina.
+ Read More
Colle+McVoy Takes Best of Show Times Two at Region III NAMA Awards
Posted 01/11/2008
Ad Agency Garners Two Best in Show and 24 Awards at Midwest NAMA
MINNEAPOLIS (January 11, 2008) — Colle+McVoy and Exponent, its PR partner, won two Best of Show and an impressive 24 awards during the National Agri-Marketing Association (NAMA) Region III Best of NAMA Awards. Award-winning work included campaigns for New Holland North America, CHS, CROPLAN GENETICS, AgriSolutions and Novartis Animal Health.
“We are proud of these campaigns and the opportunity to partner with innovative leaders in the agribusiness industry,” said Christine Fruechte, Colle+McVoy’s president.
“This region has some of the toughest competition in the category,” said Phil Johnson, Colle+McVoy’s chief operating officer and 2007 NAMA Marketer of the Year. “We are humbled and honored to receive recognition from the National Agri-Marketing Association.”
All first-place and merit winners may advance to the national NAMA awards ceremony, with the winners being announced on Wednesday, April 16, 2008 in Kansas City.
The Best of NAMA Awards are the agribusiness industry’s leading awards program, covering advertising and public relations. The National Agri-Marketing Association serves the food and fiber industry, focusing on members’ professional development by providing access to solutions and opportunities in agribusiness.
+ Read More
PGA Tees It Up to Colle McVoy’s PR Division, Exponent
Posted 10/25/2007
Agency awarded 2009 PGA Championship marketing campaign
MINNEAPOLIS (Oct. 25, 2007)—The PGA of America and Hazeltine National Golf Club has selected Exponent to provide public relations and related services for the 2009 PGA Championship. One of the four major professional golf tournaments for men, it will be hosted by Hazeltine National Golf Club in Chaska, Minn., August 10-16, 2009. This marks the second PGA Championship where Exponent has provided public relations services.
“We were looking for a public relations agency that could take the Championship to the next level in this market utilizing traditional and non-traditional communication vehicles,” said Michael Belot, 2009 PGA Championship tournament director. “Exponent clearly demonstrated their category experience, creativity and commitment to make the 2009 PGA Championship our most successful one yet.”
“Exponent delivered great results in 2002,” said Patrick Hunt, 2009 PGA Championship Executive Committee member and partner of Hunt Adkins Advertising Agency. “Already, their sports expertise has helped the Championship to get off to an unprecedented start.”
“We could not be happier the PGA saw value in our sports marketing experience and we’re thrilled to be partnering with such a prestigious organization again,” said Riff Yeager, Exponent’s managing director. “Our goal is to saturate this region and generate excitement and awareness, elevating the PGA Championship’s stature as a premier global sporting event.”
+ Read More
Exponent Public Relations Pick of the Crop
Posted 10/05/2007
DuPont Crop Protection Names Exponent PR As Partner
MINNEAPOLIS (October 2, 2007)—DuPont Crop Protection has selected Exponent Public Relations to create strategic public relations programs for its businesses across the United States
“We’re pleased that our experience and insights into the agricultural industry have been recognized and we’re especially excited to be selected as a partner with DuPont Crop Protection,” said Riff Yeager, Exponent’s managing director. “Our goal is to help DuPont Crop Protection leverage its heritage in innovative science and put it into action to meet the ever-changing needs of growers across the United States.”
+ Read More
What Happens in Vegas, Spreads to Minnesota?
Posted 08/21/2007
Colle+McVoy Brings a Little Vegas to New Scratch Game for MN State Lottery Client
MINNEAPOLIS (August 21, 2007) Listen closely, and you may be hearing “Viva Minnesota!” soon. The advertising and public relations assignment from the Minnesota State Lottery was to design a creative and interesting way for Minnesotans to learn about its new Las Vegas-themed Scratch Game.
“Instead of talking about the experience, we wanted to bring the feeling of Las Vegas to the players,” said Colle+McVoy executive creative director Mike Fetrow.
And because the city of Las Vegas is home to world class stage entertainment, the team set out to find and audition Las Vegas professionals for the experiential marketing campaign which was to organize a Vegas-ota Tour that included: a magician, two Elvis impersonators and a quartet of showgirls. The road show took the traveling troupe of performers to Lottery retailers from Duluth to Rochester and everywhere in-between in a specially wrapped Vegas-ota 18-wheel tour bus.
“We wanted a lucky seven team,” said group creative director Dave Keepper. “It would have been easy to hire people locally, and that would have been a different experience. However, we wanted this campaign to say, if you are going to play a Las Vegas game, we want to replicate the experience and we want you to play the game with us.”
A map of the Vegas-ota tour, an Elvis impersonator training for the “Running of the Elvises” event, pictures and more can be found in a specially-designed microsite for the campaign at http://www.luckymn.com/vegasota.