For a generation, people chosen Alpine Lace Swiss cheese because it has 25 percent less fat than other choices. But shoppers today need more than numbers to convince them to choose a brand. We helped Alpine Lace build its identity on passion for an active body, a healthy mind and an appetite for adventure.
We created a Facebook strategy and voice for Alpine Lace that celebrates the values the brand shares with its followers as well as the product itself.
Lifestyle bloggers and media personalities in Boston and New York were invited to “Dine, Dance and Discover.” We hosted two events where they could dance the rumba with Kristi Yamaguchi and explore innovative cheese pairings.
We asked influencers what goes into their healthy, happy lives. They shared personal stories as well as original recipes featuring Alpine Lace Swiss cheese on their own websites and on the Alpine Lace Facebook page.
We completely redesigned AlpineLace.com to highlight the ways Alpine Lace fits into a happy, healthy lifestyle.
Women’s health and lifestyle publications, both online and in print, picked up our message about mindful eating and living a full, healthy life, combined with snacking and lifestyle tips.
The first 10 pages of key search term results contained 70 links to our campaign.
Careful targeting ensured that three-quarters of our Facebook fans live in key markets.
Dine, Dance and Discover events generated 10.5 million impressions, more than three times our goal.