Blu Dot design

Blu Dot

Fueling the Good Design Movement

Minneapolis-based Blu Dot is the original disrupter of the modern design space. Our challenge was to maintain visibility for this fast-growing brand.
Tags
Analytics, Content Marketing and Distribution, Digital Marketing, Influencer Engagement, Media Relations, Social Media Engagement

A brand with ingenuity and spirit.

Red Mesh Chairs

Exponent PR inspired national media and influencers to share the design-focused brand story.

Blu Dot bike
Curbed Blu Dot

While many brick-and-mortar stores are closing, Blu Dot continues to buck trends by expanding its footprint and opening beautiful new showroom locations.

Blu Dot store

Exponent leveraged these milestones to invite not just media and influencers but also a broader array of cultural catalysts to live the brand experience.

Finding tastemakers who influence trends ahead of the curve is equal parts science and art.

Blu Dot news

Belief-Building Success

Tastemaker partnerships have resulted in brand conversations among new and culturally relevant audiences.

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