Cenex, a convenience-store franchise in the United States with more than 1,400 locations in rural counties, asked Exponent PR to create a community engagement campaign that says, “We’re With You,” to all their loyal, small-town customers.
Cenex understands it’s the little acts of kindness that make smaller communities great places to live. The Tanks of Thanks program demonstrates Cenex’s strong sense of community by honoring unsung heroes with local recognition in the press and a free tank of gas.
People can read Tanks of Thanks stories, congratulate the latest nominees, or nominate someone who goes above and beyond on Cenex.com or the Cenex Facebook page.
Every year, Exponent hosts a celebration for a Cenex community, honoring not just individual heroes but the values the town shares.
These values became the centerpiece of the Tanks of Thanks campaign, creating goodwill in the rural communities Cenex serves, reenergizing the brand and capturing media attention.
More than 12,000 people have been nominated for Tanks of Thanks, creating new brand ambassadors.
Personal stories bring warmth and humanity to Cenex’s social media properties.
Tanks of Thanks media placements have increased brand awareness and consumer advocacy.