Work

The Northern Star Council of Boy Scouts of America (BSA) and Exponent PR obtained high-level awareness for the opening of a first-of-its-kind indoor scouting facility, called Base Camp. By strategically avoiding coverage devoted to past mistakes and criticism of BSA policies, the program promoted recognition of the Northern Star Council to inspire a new generation of Scouts to carry the Northern Star Council and BSA into the future. Coverage was universally positive, including in-depth feature articles on the front metro sections of the two local newspapers and on local network TV affiliates.