Work

DuPont Crop Protection leaders were aware that exciting new products and partnerships were on tap and wanted internal audiences to embrace a new vision and reflect it in their customer relationships. They needed to spark the imagination of employees throughout the world, creating a stronger base for current programs and a launching point for new products. Exponent PR developed a renewed company brand and visual identity system, and a comprehensive global launch program that was quickly embraced throughout the world and continues as the framework of the company's image.