Work

Custom harvesting is a unique part of the wheat industry, but most people never experience it. To share the realities of life on the road and showcase DuPont Crop Protection innovation, Exponent PR introduced the All Aboard Wheat Harvest Tour™. Harnessing the power of emerging social media, a tour blog, Twitter posts and Facebook updates engaged audiences around the world. DuPont Crop Protection generated significant attention and strong social media activity, successfully raising its industry profile and bringing attention to the value of the American wheat industry.