Work

Exponent PR with General Mills launched new Fiber One 90 Calorie Brownies in an already cluttered and competitive diet food category. A compelling story angle – beat the 3 p.m. slump with Fiber One! – and partnership with Shape magazine netted impressive coverage on national morning shows, including the Today show and Good Morning America Health; plus positive reviews in magazines such as Redbook and Glamour; and coverage in popular online outlets, including Hungry Girl. The integrated PR campaign helped drive product sales well above expectations for the launch.