Work

To launch new Cheerios Snack Mix, General Mills turned to Exponent PR to educate fun-loving moms about its “better-for-you” snack. Positioning the “balanced snack for your balancing act,” Exponent engaged media and mommy bloggers with new product news and samples to generate buzz and word-of-mouth endorsements. Efforts delivered millions of earned media impressions and positive product reviews that triggered sales.