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General Mills – Show Your Helping Hand
Tagged: Food & Nutrition Media Relations Social Media Cause Marketing Experience Marketing
The General Mills Hamburger Helper® brand and Feeding America were committed to reducing hunger in America by providing 3.5 million meals to local food banks, one of the largest meal donations ever. Exponent PR brought the campaign to life and got consumers involved with the first-of-its-kind national food drive, “Show Your Helping Hand,” featuring Grammy award-winning superstar, Beyoncé. Events, media coverage, blogger outreach and PSAs encouraged fans to help fight hunger. The campaign delivered more than 900 million impressions and millions of meals, surpassing all expectations.