Work

Ion Beam Applications (IBA) is a global designer and builder of delivery systems for proton therapy – a cancer treatment that uses highly accelerated protons to precisely target tumors for effective, reduced-risk treatment. Using a range of approaches, including an internationally distributed publication, online sales presentation tools, conference support and media relations, Exponent PR spread the word about the benefits of this innovative treatment to medical professionals. Despite the phenomenal costs of building new cancer facilities, the number of proton therapy centers operating in the United States is expected to nearly double by 2012, most built using IBA technologies.