Work

Land O’Lakes recognizes the influence tech-savvy and convenience-minded moms have. Land O’Lakes developed a new flavored butter, Cinnamon Sugar Butter Spread, as one new solution in the kitchen for this convenience-driven mom. To appeal to her, Exponent PR developed a targeted digital and PR campaign, “Make Something Good, Better” to drive awareness and trial of the Cinnamon Sugar Butter Spread. The launch generated consumer awareness, and product trial and sales during the critical back-to-school season.