Work

Playtime supports crucial development for young children. That’s why providing toys that reinforce parent values is so important. Manhattan Toy launched the Groovy Girls RSVP line to give parents a positive, wholesome choice in dolls. To leverage the power of a mom’s recommendation and the tech-savvy experience of mommy bloggers, Exponent PR created an integrated campaign, including online media, media relations, events, and blogger outreach designed to educate moms and give girls a chance to donate to Toys For Tots. Victoria Pericon, blogger and editor of SavvyMommy.com, was the campaign spokesperson, connecting with moms and helping them see that some dolls are more than toys.