Work

When FDA allowed the North American Olive Oil Association (NAOOA) to promote the golden liquid’s benefits to heart health, Exponent PR lit a fire under the news with an aggressive media relations and influencer campaign. Exponent relayed information about the health benefits of olive oil to thousands of media immediately, using resources that helped shape relevant stories, including taste-tempting recipes and nutrition facts. Resulting coverage generated nearly 150 million impressions in the first four weeks after the announcement and helped fuel growth of olive oil sales in the United States.