Work

One in five dogs suffer from debilitating arthritis, but the pain is often missed or misunderstood by owners. Using a first-of-its-kind campaign for pharmaceutical leader Novartis, Exponent PR and advertising partner Colle+McVoy set out to find 1 million dogs at risk for developing arthritis. The integrated program combined consumer social media, cause advocacy, professional education and sales components to help find and treat dogs suffering silently in the United States.