Work

When it comes to fleas, most dog owners don’t realize the majority of the flea problem is in the home. Adult fleas represent just 5% of a flea infestation — the other 95% are the eggs, maggot-like larvae and pupae hiding in the carpet, floorboards, beds and couches. To shed light on this dirty truth, Novartis Animal Health tasked Exponent PR to educate pet owners on the hidden dangers of fleas and increase awareness for Sentinel Flavor Tabs. Via the power of high-profile media relations, cause marketing, and digital content, Exponent PR was able to help Novartis Animal Health redefine the flea problem and protect market share.