Work

Amid thousands of speeches, interviews and articles on the topic of energy, propane was often the last fuel to be mentioned as an answer for American energy independence. But propane is already employed heavily across the country, boasts the most robust domestic infrastructure among alternative fuels and can claim the lowest greenhouse gas emissions of any fossil fuel. Exponent PR, its advertising partner Colle+McVoy and the Propane Education & Research Council (PERC) took action to make sure propane gets the attention it deserves in the ongoing dialogue about the nation’s energy future. The campaign made propane relevant at all levels of social and traditional media, influencing the discussions that are shaping energy decisions for the future.