Work

After discovering that nearly 50 percent of summertime grillers would grill more often if they were more confident about safety, the Propane Education & Research Council (PERC) turned to Exponent PR to bring propane safety education to the backyard. Exponent launched the nationwide Safe Grilling campaign featuring “Top Chef” Rick Bayless to increase knowledge about propane safety, help amateur chefs gain confidence and showcase better grilling techniques. Proactive print, broadcast and blogger outreach generated 77 million impressions, while sending grill owners to visit usepropane.com for more information.