Work

Automotive racing legend and Daytona 500 team owner Jack Roush is committed to developing alternative fuels for American roads and creating “green collar” jobs for American autoworkers. He turned to Exponent PR and its advertising partner Colle+McVoy to help leverage his reputation and visibility in the sports world to gain broader awareness for use of alternative fuels. A press event at ROUSH Performance headquarters in Livonia, Mich., generated 90 million impressions and increased momentum for sales of propane-powered F-250, F-350 and E-350 Ford trucks.