Work

The crop protection marketplace is highly competitive and offers little time for product comparison. To raise awareness of the broad Winfield Solutions product offering, Exponent PR and advertising partner Colle+McVoy developed AgriGenius.com, an engaging, fact-based web trivia game to showcase product information while building knowledge and confidence among retail sales teams. A study guide, e-mail blasts and direct mail directed retailers to the site in droves, where they competed for the AgriGenius title, gained product information and polished their selling skills.