Duluth Trading Co. creates functional, quality work wear and gear for hardworking men and women. It also competes against category heavyweights Carhartt, Lands’ End and Cabela’s.
Inspired by ardent fans of Duluth’s Buck Naked underwear, a surprisingly frank and hilariously sharable survey uncovered men’s view on underwear.
To differentiate the Duluth Trading Co. version of the classic flannel shirt, we invoked a little friendly inter-city rivalry with the Top Ten Flannel Cities in America.
We introduced the brand to new markets and helped open new stores with flannel ribbon cuttings and lumberjacks.
Created an impact score to measure success beyond impressions
Secured media placements in The New York Times, The Wall Street Journal and Time, and on Good Morning America.
Sustained, double-digit year-over-year growth each quarter.