Duluth Trading Company

Digital/Content, Media Relations

Poking Average In The Eye

Duluth Trading Co. creates functional, quality work wear and gear for hardworking men and women. It also competes against category heavyweights Carhartt, Lands’ End and Cabela’s.

Digital/Content

Skivvy Stats

Skivvy Stats

Inspired by ardent fans of Duluth’s Buck Naked underwear, a surprisingly frank and hilariously sharable survey uncovered men’s view on underwear.

Digital/Content

Flannelytics

Flannelytics

To differentiate the Duluth Trading Co. version of the classic flannel shirt, we invoked a little friendly inter-city rivalry with the Top Ten Flannel Cities in America.

Media Relations

Flannelized Store Openings

Flannelized Store Openings

We introduced the brand to new markets and helped open new stores with flannel ribbon cuttings and lumberjacks.

Modern PR Works

Created an impact score to measure success beyond impressions

Secured media placements in The New York Times, The Wall Street Journal and Time, and on Good Morning America.

Sustained, double-digit year-over-year growth each quarter.