Food is produced one farmer at a time, and every farmer’s needs are unique. With different crops, different weather, different weeds, insects and other pests, crop protection solutions need to be taken to the micro-local level. We knew we needed to put a local face on the centuries-old, global experience of DuPont Crop Protection.
This online destination customizes content based on location, crop and other needs.
We created the tablet-based Realize Disease Protection Resource Guide for local DuPont sales teams to use as they guided farmers through individualized solutions.
Plot tours are a tried-and-true tool for DuPont. We brought the tours to life through 21 short videos on the DuPont Crop Protection web site so that growers and retailers could learn the same information at a time and place convenient for them.
We worked with a leading media outlet to develop a unique web-plus-broadcast program. Local DuPont agronomists submitted daily audio and video reports on crop progress and we aggregated them on a searchable site.
Sales volume increased 15 percent year over year.
Agronomists who used digital sales aids had 46 percent more sales.
One new product reached first-year sales projections within 3 months and sold out within 6 months.