DuPont Crop Protection and Exponent PR are uniquely equipped to meet the individual needs of today’s farmers

DuPont Crop Protection

Making Every Acre Count

With the global population projected to reach 9 billion by 2050, farmers are tasked with doubling food production on fewer available acres, all while becoming more sustainable. Exponent’s mission was to highlight the value of DuPont’s centuries-old, global experience and to show how DuPont Crop Protection is uniquely equipped to meet the individual needs of today’s farmers.
Tags
Analytics, Content Marketing and Distribution, Digital Marketing, Employee Communications, Experiential Marketing, Media Relations

Easy-to-use, Wi-Fi-free interactive product and disease guides empowered DuPont sales and field development teams.

 

Localized, issue-specific e-newsletters provided timely content on a micro level.

DuPont Crop Protection corn
DuPont Crop Protection tomatoes

Geo-targeted field alerts helped farmers anticipate and mitigate issues that could reduce yield.

 

Content for an online resource center were developed in partnership with select industry publications and for the DuPont Crop Protection website.

Belief-Building Success

Participation in the texting program grew 424%
after one year of national operation.
Alerts had open rates 213% greater
than the industry benchmark.
1.44 billion media impressions.
DuPont achieved a 140% increase
in fungicide sales, exceeding the rate of overall market growth in 2016.
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