General Mills Foundation

Digital/Content

Food, Philanthropy and a Global Focus

General Mills believes that food should bring joy and nourish lives. When the brand’s charitable arm, the General Mills Foundation, shifted its philanthropic focus to align with the company’s mission and expertise, Exponent PR helped communicate the change to employees, consumers and the nonprofit world.

Digital/Content

Internal and External Communications

Internal and External Communications

We worked with the foundation to develop the narrative they would use to communicate their new giving focus to stakeholders within and outside General Mills.

Digital/Content

Visual Identity

Visual Identity

With our sister agency, 10 Thousand Design, we created a unique and recognizable visual system to embody the new giving focus.

Modern PR Works

The General Mills Foundation unveiled the designs at a company meeting announcing the new focus.

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