General Mills believes that food should bring joy and nourish lives. When the brand’s charitable arm, the General Mills Foundation, shifted its philanthropic focus to align with the company’s mission and expertise, Exponent PR helped communicate the change to employees, consumers and the nonprofit world.
We worked with the foundation to develop the narrative they would use to communicate their new giving focus to stakeholders within and outside General Mills.
With our sister agency, 10 Thousand Design, we created a unique and recognizable visual system to embody the new giving focus.
The General Mills Foundation unveiled the designs at a company meeting announcing the new focus.