Kozy Shack was a decades-old brand with a die-hard following but not much of a national profile. We identified pudding-lovers’ passion for the traditional dessert and used that to reach new fans: people who believe that simpler is better and in doing things right.
The “Simpler is better” sampling tour inspired heartfelt, personal storytelling.
We created a cheeky personality for Kozy Shack on Facebook and Twitter, inspired by our fans’ own passion for pudding.
National Rice Pudding Day is Kozy Shack fans’ new favorite holidays. We worked with bloggers to give people new ways to celebrate.
Two-thirds of Kozy Shack’s volume growth came from buyers new to packaged pudding.