Kozy Shack

Digital/Content

Promoting a Passion for Pudding

Kozy Shack was a decades-old brand with a die-hard following but not much of a national profile. We identified pudding-lovers’ passion for the traditional dessert and used that to reach new fans: people who believe that simpler is better and in doing things right.

Digital/Content

Kozy Shack Blogger Program

Influencer Engagement

The “Simpler is better” sampling tour inspired heartfelt, personal storytelling.

Digital/Content

Community Management

Community Engagement

We created a cheeky personality for Kozy Shack on Facebook and Twitter, inspired by our fans’ own passion for pudding.

Digital/Content

National Rice Pudding Day

National Rice Pudding Day

National Rice Pudding Day is Kozy Shack fans’ new favorite holidays. We worked with bloggers to give people new ways to celebrate.

Modern PR Works

Two-thirds of Kozy Shack’s volume growth came from buyers new to packaged pudding.

Other Case Studies