Land O’Lakes is more than just a consumer brand. It’s an international company on a mission to feed the world. Its nonprofit arm, Land O’Lakes International Development, has been helping farmers in more than 80 countries grow more crops and improve their livelihoods. Our challenge was to tell American fans about this pioneering work and help them see the connections between American farmers and farmers around the world.
We seamlessly matched both the narration and picture so that viewers can toggle between the two experiences.
We combined two videos, meticulously matching footage from a dairy farm in Pennsylvania and one in Rwanda.
The campaign generated 21 million earned and paid impressions.
The video landing page attracted nearly 20,000 visitors.
Social media posts alone reached 8,000 people.