Medtronic Foundation

Digital/Content, Experiential

Creating Life-Savers

Thousands of people witness sudden cardiac arrest every day, but few bystanders help. Exponent PR and Colle+McVoy worked with the Medtronic Foundation to create the Save-A-Life Simulator, an online experience that teaches the basics of how to respond to sudden cardiac arrest. 

Experiential

Save-a-Life Simulator

Instead of making a typical, boring instructional video, we created the Save-A-Life Simulator, a digital choose-your-own-adventure experience that teaches users what to do if they witness sudden cardiac arrest in real life.

Digital/Content

Public Service Announcement

Nine out of ten people who experience sudden cardiac arrest don’t survive. To make people aware of the Save-A-Life Simulator and help increase survival rates, we aired a PSA driving to the online experience during sporting events.

Digital/Content

Save-a-Life Simulator 2.0

Sudden cardiac arrest is the leading cause of death in young athletes. To improve education and survival in a younger, active demographic, Minnesota Timberwolves star, Ricky Rubio became the hero of the new bilingual Save-A-Life Simulator.

Modern PR Works

More than 7 million people saved a virtual life at HeartRescueNow.com in its first year.

The web PSA “All Alone” was seen more than 300 million times. 

70% of views were direct traffic.