El Monterey breakfast burritos

El Monterey

Mom Wins Big With Burritos

El Monterey is a leading Mexican food market brand looking to maintain growth in the disruptive consumer packaged food category. Armed with a simple but powerful insight — that moms rely on small, everyday successes to survive the stress of parenthood — we created a fresh, omni-channel campaign: #MomWins.
Tags
Analytics, Content Marketing and Distribution, Digital Marketing, Influencer Engagement, Media Relations, Social Media Engagement

To ensure the new line of breakfast burritos got into the right hands, Exponent created a sampling kit for key social influencers and top-tier consumer and trade media.

 

Exponent identified and engaged social influencers and mom bloggers to share authentic stories about the new products during the back-to-school season.

El Monterey Moms win big with burritos and Exponent PR
El Monterey Moms win big with burritos and Exponent PR

“Moms vs. Mornings,” highlighted content to help moms win during one of the most difficult times of the day.

 

“Real Food Is Brain Food,” illustrated the importance of breakfast and protein-rich foods for learning.

Belief-Building Success

Unaided awareness of the El Monterey brand nearly doubled.
The campaign generated 761 million impressions.
El Monterey brand sales have grown 50%.
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