WINFIELD UNITED

Navigating Uncharted Waters

True to its name, Land O’Lakes cares deeply about water and the farmers who use it to produce the food that sustains us. With less than 1% of the world’s water available to feed and clothe 9 billion people by 2050, meaningful discussion about how we use our resources has never been more important. The Uncharted Waters platform initiated a conversation about responsible water usage in agriculture.
Tags
Analytics, Content Marketing and Distribution, Digital Marketing, Experiential Marketing, Media Relations, Social Media Engagement

We secured a speaking engagement for Land O’Lakes at South by Southwest (SXSW), their first appearance at the nation’s foremost conference on the convergence of technology and culture.

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WinField at SXSW

The panel discussion and experiential marketing campaign “Uncharted Waters: The Looming Water Crisis” at SXSW launched the national topic.

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National Geographic became a strategic partner to create a national platform led by Land O’Lakes, WinField United and Sustain brands.

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The platform is a versatile vehicle for conveying the contributions Land O’Lakes makes to the global water sustainability effort in a way that is relevant to farmers and city slickers alike.

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Belief-Building Success

Initiated a national conversation involving more than 1 million cultural curators
And that's just the start.
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