Girls under water with USA flags

USA Swimming

Land of the Freestyle

Most Americans view swimming as a leisure activity, not a sport, and swim club participation has been stagnant for over a decade. The Rio Olympics were a diving-off point for swimming to enter the American consciousness and #SwimUnited with USA Swimming.
Tags
Analytics, Content Marketing and Distribution, Digital Marketing, Influencer Engagement, Media Relations, Social Media Engagement

Before we were winners, we were all beginners. #SwimUnited

USA Swimming Teammates Poster
USA Swimming freestyle poster
USA Swimming liberty poster

We wrapped the cover of USA swimming's monthly magazine with a personalized Olympic team swim cap.

#SwimUnited social media imagery

Belief-Building Success

214% increase
in organic online searches for swim clubs compared to the previous year.
84% increase
in USASwimming.org site traffic
83% increase
in "Find a team" actions.
Record-breaking 100,000 registrations
for swim teams in the month after the Olympics.
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