Most Americans view swimming as a leisure activity, not a sport, and swim club participation has been stagnant for over a decade. The Rio Olympics were a diving-off point for swimming to enter the American consciousness and #SwimUnited with USA Swimming.
Analytics, Content Marketing and Distribution, Digital Marketing, Influencer Engagement, Media Relations, Social Media Engagement
Before we were winners, we were all beginners. #SwimUnited
We wrapped the cover of USA swimming's monthly magazine with a personalized Olympic team swim cap.
in organic online searches for swim clubs compared to the previous year.