The use of technology in agriculture is growing almost as fast as a corn stalk. Staying on top of these emerging trends can be overwhelming for farmers and the industry that serves them. We helped WinField United translate these advancements into human terms for its stakeholders, creating content across platforms to tell the story of modern agriculture.
We made the WinField United Crop Adventure at Fair Oaks Farms into a modern experience that will inspire a new generation to feed the world’s growing population.
Farmers are at the forefront of the movement to preserve our natural resources while growing enough food to feed our exploding population. ResponsibleAcre.com shares their side of the story with a general consumer audience.
Podcasts are the ideal way to reach farmers who spend a lot of time in the fields. We created The Deal With Yield to cover agronomic trends, management tips and new technology.
Exponent helped WinField United create, introduce and develop content for AnswerTech.com, the “C/NET for agriculture.” Farmers and industry professionals can read ag app reviews, how-to articles and industry thought leadership.
We created a comprehensive ecosystem of ag content, including the Growing Knowledge blog, The Deal With Yield podcast, AnswerTech.com, social media accounts and targeted newsletters.
Brand awareness grew by nearly 30 percent from 2014 to 2015.
The Deal With Yield is a top-performing show on MyFarmRadio.
Despite extremely difficult selling conditions, WinField United has achieved record sales for crop inputs.