Winfield United

Digital/Content, Experiential

 Winning in the Field

The use of technology in agriculture is growing almost as fast as a corn stalk. Staying on top of these emerging trends can be overwhelming for farmers and the industry that serves them. We helped WinField United translate these advancements into human terms for its stakeholders, creating content across platforms to tell the story of modern agriculture.

Experiential

WinField United Crop Adventure

We made the WinField United Crop Adventure at Fair Oaks Farms into a modern experience that will inspire a new generation to feed the world’s growing population.

Digital/Content

ResponsibleAcre.com

ResponsibleAcre.com

Farmers are at the forefront of the movement to preserve our natural resources while growing enough food to feed our exploding population. ResponsibleAcre.com shares their side of the story with a general consumer audience.

Digital/Content

The Deal with Yield

The Deal with Yield

Podcasts are the ideal way to reach farmers who spend a lot of time in the fields. We created The Deal With Yield to cover agronomic trends, management tips and new technology.

Digital/Content

Answer Tech

Answer Tech

Exponent helped WinField United create, introduce and develop content for AnswerTech.com, the “C/NET for agriculture.” Farmers and industry professionals can read ag app reviews, how-to articles and industry thought leadership.

Digital/Content

Brand Publishing

Brand Publishing

We created a comprehensive ecosystem of ag content, including the Growing Knowledge blog, The Deal With Yield podcast, AnswerTech.com, social media accounts and targeted newsletters.

Modern PR Works

Brand awareness grew by nearly 30 percent from 2014 to 2015.

The Deal With Yield is a top-performing show on MyFarmRadio.

Despite extremely difficult selling conditions, WinField United has achieved record sales for crop inputs.