The produce section is crowded with generic, familiar fruits and vegetables. Fuzzy brown kiwifruit don’t always stand out. But we helped show shoppers that Zespri Kiwifruit from New Zealand pack a real punch — in quality, flavor and nutrition.
We worked with a top recipe developer to create modern recipes that combine kiwifruit and current food trends.
Some shoppers just can’t get past the kiwifruit’s fuzzy, brown exterior. So we found a playful way to share what’s inside.
New Zespri Sungold is fresh, fun and bold, so we made an introductory video to match.
We identified nutrition influencers in New York and invited them to look at kiwifruit in a whole new way, at elegant events with an of-the-moment menu.
#Packzespri, it packs a punch. We started an ongoing conversation about the loveable, portable kiwifruit.
We introduced Zespri green kiwifruit and the new Zespri Sungold to the national press.
In our first six months, we earned more than 183.5 million impressions for Zespri.
More than 800 outlets picked up the Zespri infographic.
Media and blog coverage told the story of Zespri as portable, delicious nutritional powerhouses.