Colle McVoy and Exponent PR announced today that Sara Robino has joined the agency as an associate account director to help grow the influencer practice within the agency, build on strengths and bolster strategic opportunities that will further integrate PR, social, creative and paid media.
“We’re on a trajectory of agency wins and growth, and as a result, we’re investing in a multidisciplinary group of thinkers, makers and ideators,” said Dave Fransen, head of Exponent Public Relations, Colle McVoy’s PR practice. “Sara is a key addition to the agency collective and her expertise in PR, digital and strategic influencer partnerships will further our abilities to innovate and transform our clients’ businesses and brands.”
Sara brings a deep understanding of the evolving influencer marketing and social media landscape with a proven track record of developing and executing multi-platform earned, owned and paid social media programs for clients. She joins Colle McVoy from Portland, Ore. where she spent more than eight years building strategic marketing and communications programs for category-leading food/beverage brands like Bob’s Red Mill, Pacific Foods and Travel Oregon.
“In my short time at Colle McVoy so far, I’ve experienced a passionate and supportive community of pros who unlock creativity and potential in each other,” said Robino. “It’s an exciting time to be a part of the agency and I look forward to building great things with the team in the year ahead.”