It’s a challenging time for parents and school-aged kids. To provide support, Exponent PR helped El Monterey deliver on what parents crave: moments of Zen. Social media content, influencer partnerships and media relations delivered this Zen along with smart and kid-pleasing meal solutions for parents.
El Monterey brought parents a moment of burrito Zen through a series of videos that broke through hectic social feeds and pre-roll ads with some tasty calm.
Social influencers shared authentic stories about why El Monterey burritos are a staple item in their kitchens during the back-to-school season. From special family recipes to tips for involving kids in meal prep, these parents sparked inspiration.
Nationwide media relations showcased smart tips and solutions for busy families. A parenting expert showed how parents can set their kids up for successful learning, whether kids are heading out the door for school or learning from the kitchen table.