Jackson Hole Travel & Tourism Board
With two national parks at its doorstep, Jackson Hole is a highly 'grammable place. But there and all across the country, Instagram location tags are attracting excess traffic to nature areas, doing harm to the environment. We saw an opportunity to address a real problem and demonstrate Jackson Hole’s conservation to the world through a clever Instagram hack supported by an extensive public awareness campaign.
“We needed to offer a solution and help spread the spirit of conservation that is so important to us. We want to share the beauty of Jackson Hole and inspire more people to experience it, but we also want them to join in our efforts to preserve it.”