Vermont Creamery Shows Butter Lovers What Vermontness Is All About

  • Brand Identity ,
  • Product Launch ,
  • Social Media Engagement ,
  • Influencer Engagement ,
  • Media Relations ,

Vermont Creamery

Vermont Creamery embarked on its biggest product launch: a ridiculously creamy cultured butter that took the artisanal cheesemaker from specialty counters to mainstream dairy cases across the country. The challenge? Educate consumers about what cultured butter is while also introducing the Vermont Creamery brand itself to a nationwide audience.

Vermont Creamery: Cultured Butter Takes Time

An integrated campaign introduced the world to the butter, company employees, cows and more through social videos, partnerships with Bon Appetit and top influencers. Robust paid, owned and earned media activations showcased Vermont Creamery’s craft, passion and Vermontness.

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The Washington Post

“While most European butters are cultured, not all cultured butters are European. Look for Organic Valley Cultured Butter or my overall No. 1 butter choice, Vermont Creamery Cultured Butter, with 82 percent butterfat.”

Recipes catered to audiences’ entertaining needs at key moments like summer soirees, Friendsgiving dinners and holiday grazing tables.

Half Baked Harvest Recipe in Partnership with Vermont Creamery

Foolproof Living Recipe in Partnership with Vermont Creamery

The campaign was supported across social platforms, leveraging the brand story, recipe content and third-party accolades.

After the campaign launched, demand for Vermont Creamery’s delicious new cultured butter was so great that retail customers were ordering it faster than Vermont Creamery could churn it out.

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