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Agency News



Today, Bernice Neumann, Exponent's consumer packaged goods practice leader, was named a Top Woman in PR by PR News. Each year, PR News recognizes more than 50 influential women who drive the agenda for the industry and in their companies, and who make bold advances in managing crises, developing brand messages and building brand reputations. Neumann was recognized at an awards ceremony on January 24 in New York City. 

Neumann was honored for her many achievements at the agency. In her 14 years at Exponent, she has built client relationships and created innovative ideas for established brands such as Florida’s Natural, Land O’Lakes, Kozy Shack Pudding, The Hershey Company, the Peanut and Tree Nut Processors Association (PTNPA) and numerous General Mills and Pillsbury products. She has grown the agency’s food practice group, which has helped Exponent experience ten consecutive years of double-digit growth. 


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Exponent PR Named Public Relations Agency of Record for Blu Dot

Exponent PR was named the new public relations agency of record for Blu Dot, a Minneapolis-based, award-winning designer and maker of modern home furnishings.

The company will soon celebrate 20 years in the industry and is partnering with Exponent to help prepare for this milestone. Exponent will engage media and modern influencers for Blu Dot and will also support the brand's retail expansion in cities such as Los Angeles and Chicago.

"Our goal is to bring good design to as many people as possible, and Exponent understands how to reach influencers to help bring our brand to life," said John Christakos, Blu Dot CEO. "Exponent's collaborative work style matches up well with how we like to do things at Blu Dot."

Everything that Blu Dot makes and sells is designed in their studio in Minneapolis, from its iconic and best-selling Real Good chairs and Stash desks to the expanding array of home accessories. Blu Dot's work has been featured in leading publications including Elle Décor, House Beautiful and The New York Times, as well as on the sets of popular television shows and movies.

This new business news comes after the announcement of other new partnerships with Florida's Natural® Brand Orange Juice, the Recreational Boating and Fishing Foundation, the Peanut and Tree Nut Processors Association and Wells Enterprises. The agency is on track to achieve its eleventh consecutive year of growth.


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Exponent was again named as a Top Place to Work in PR by PR News. This list is a collection of agencies, nonprofits and corporations that offer the all-around best workplace culture, as judged by a panel of blue-chip public relations executives and PR News staff. Exponent has received this recognition for three consecutive years, and will be recognized at the annual PR News Top Places to Work in PR luncheon, held in Washington, D.C. on Dec. 6.

Exponent’s optimal work environment and benefits have led to its continued recognition as a top place to work within the public relations industry. With perks that include unique employee recognition programs and celebrations, shiatsu massages, a rooftop patio that hosts yoga classes and concerts, innovative professional development, and much more, Exponent’s culture nurtures creativity as the agency continues to experience steady growth year-over-year.

“Our agency thrives by fostering a one-of-a-kind culture where diverse talent can thrive,” said Tom Lindell, managing director, Exponent. “We know this attracts the best talent while building belief in our clients’ brands.”

For more information on the Top Places to Work in PR, visit: http://bit.ly/2flhao0


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Bill Brozak Wins NAMA 2016 Professional Development Award

Exponent account supervisor Bill Brozak has received the 2016 Professional Development Award in public relations from the National Agri-Marketing Association (NAMA). The prestigious award, which acknowledges top national talent, will be presented to Brozak this week at the 2016 NAMA Fall Conference in Raleigh.  

Throughout his career, Brozak has played a vital role in expanding business for some of Exponent’s leading agriculture clients, which include the Land O’Lakes agriculture brand WinField. Most recently, he led a team from Exponent in the creation of the Crop Adventure at Fair Oaks Farms®, a first-of-its-kind experiential exhibit designed for kids and their families that celebrates modern farming and illustrates the innovation and entrepreneurialism at the core of agriculture. Additionally, Brozak has contributed strategic thinking to an integrated content plan for WinField, which included development of the AnswerTech® website and portal, The Deal With Yield®, the first podcast series of its kind in the agriculture industry.

Apart from WinField, Brozak has also developed successful communications programs for clients such as the Progressive Ag Foundation, Granular, Purina Animal Nutrition, DTN/The Progressive Farmer, Schneider Electric, General Mills, Grain Belt, Bikes Belong and the Alliance for Consumer Education. He has helped the agency achieve 10 years of consecutive growth.

Brozak has also been an active NAMA member for five years, serving as treasurer, vice president and active president of the North Central NAMA Chapter. Over the years, he has helped plan events, recruit members and facilitate relationships between the organization’s members and agency clients.

Brozak will be recognized at the event along with two other recipients who received the award for agricultural marketing communications and sales. More information on the NAMA 2016 Professional Development Awards can be found here.



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A new design firm named 10 Thousand Design has formed to harness the ever-changing elements of great design and meet the complex marketing needs of today’s challenging marketplace.

10 Thousand Design is a new interdisciplinary brand design firm in Minneapolis with a distinct, agile approach that is driven by innovation, inventiveness and the ever-shifting preferences of today’s consumers.

“The way we came together informed how we approach design and the problems we solve,” said Ed Bennett, founder and executive design director, 10 Thousand Design. “We believe in design through alchemy. When you bring incredible people and ideas together, and inspire them with smart insight, design can create meaning and magic that helps transform how people connect with brands.”

The 10 Thousand Design name is inspired by the firm’s home state of Minnesota, land of world-class design and 10,000 lakes, as well as by the idea that it takes 10,000 hours to master a craft like design, and lastly by the fact that the view from 10,000 feet is grand and expansive.

10 Thousand Design evolved within ad agency Colle+McVoy and will operate as a partner agency to both Colle+McVoy and Exponent. It launches with a broad mix of clients in retail, consumer packaged goods, and health and wellness. 10 Thousand Design’s client roster includes new clients like Target, Align Technology, makers of Invisalign, and Stanford University, as well as organic growth from brands like Cub Cadet and General Mills.

The 10 Thousand Design team’s work has received national and international recognition, including accolades from AIGA, Communication Arts, Lürzer’s Archive and the San Francisco Museum of Modern Art, among others. Some of its most recognizable work includes the relaunch of the Caribou Coffee and Indian Motorcycle brands, as well as work for Target, Nestlé Purina and Grain Belt Beer.

Led by Bennett, the 10 Thousand Design team also includes acclaimed creatives and designers Sam Soulek (design director), Michael Seitz (associate design director), Jen Orth (associate design director) and Marc Stephens (interactive creative director). The leadership team also includes Kristin Woxland (managing director), Kjersti Hanneman (director of insight and brand strategy) and John Doyle (executive director of brand experience).

“We have curated our team of designers and communicators to represent the highest level of talent across all design disciplines,” said Bennett. “And we have the best of both worlds—the soul and sensibilities of a boutique firm that benefits from the capabilities and resources of a large, integrated agency.”

The firm’s design approach is grounded in the belief that a brand’s style should determine its own unique look and feel, rather than reflect an agency’s specific style. 10 Thousand Design believes that the solution for any project should be driven by human insights, a client’s aesthetics and the specific business challenges a client is facing.

“We are continually looking for new ways to provide greater value to our clients,” said Christine Fruechte, CEO, Colle+McVoy. “The time is right to brand our design offering to elevate the importance of design-centric thinking and create transformative outcomes for our clients.”



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