Land O’Lakes is a 90-year-old brand and a trusted resource for cooking and baking advice. We helped this established brand reach a younger generation of moms through a modern digital experience, influencer programs, cause marketing and a full social ecosystem.
Pin a Meal. Give a Meal. is a one-of-a-kind Pinterest experience that combined messages about fighting hunger with the inspiring food content our audience is already seeking.
The energy and success of Pin a Meal. Give a Meal. caught the attention of the TODAY show, which featured our bloggers and their recipes.
We introduced home cooks to Land O’Lakes’ newest offering, European-style butter, with Instagram videos and tips, giving followers the opportunity to say, “Yes, please,” to the foods that inspire them.
Managing all Land O’Lakes social properties, we created content to keep the brand fresh and develop programs to increase engagement.
We gave nine top bloggers the full Land O’Lakes experience, with events at a dairy farm, the Test Kitchen, cooking retreats and more. They shared what they learned in original recipes, blog posts and social posts.
Ree Drummond, one of the most influential voices in food blogging, helped launch new Land O'Lakes Butter with Olive Oil & Sea Salt, the beginning of a successful multiyear partnership. Ree created social and digital content, and hosted many blogger experiences.
Social followings have grown by more than 30 percent every year.
Organic search traffic at LandOLakes.com increased by 62 percent.
Pin a Meal. Give a Meal. generated 325,000 pins in just 60 days.