Little Free Library promotes equity and inclusion through the Read in Color program.
Read in Color
After the murder of George Floyd in Minneapolis, Little Free Library partnered with Exponent to help create change. Cue the inception of Read in Color, an initiative bringing diverse books to Little Free Library book-sharing boxes around the world.
- Earned Media
- Content Strategy
- Content Creation
Read in Color aims to amplify BIPOC and LGBTQ voices to spark understanding, empathy and inclusion for all people in our communities.
And it made an impact! National media outlets along with those in the Twin Cities — the origin of last summer’s social unrest and where the program launched — covered the media kickoff event and inspirational story.
290M
Total Earned Media Impressions
26%
Lift in Brand Mentions in Year-Over-Year Comparisons