Showing farmers there’s a better, bolder choice when it comes to green machines.


Partnering with award-winning musician Luke Bryan? Bold move. Going back to his farming roots to grow delicious snacks for his fans? Even bolder. The campaign effortlessly blends the Fendt brand, Luke Bryan and classic snack packaging elements for an unmistakable design.

  • Social Media
  • Packaging
  • Earned Media
  • Content Strategy
  • Content Creation
  • Celebrity Partnership
Fendt BGG Packaging Mockup

Launch videos were created to entice fans and kick off popcorn and peanut sales.

In the weeks leading up to each launch, hunger was stoked with teaser content.

Custom microsites were created for fans to place their popcorn and peanut orders.

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Total Earned Media Impressions


Total Website Visits


Total Snacks Sold


Growth in Brand Awareness


Donated to Future Farmers of America

In the media