Discovering new creative peaks to make the last real mountain town the most sustainable travel destination in the world.

Tag Responsibly

Geotags on Instagram were attracting excess foot traffic to precious nature areas near Jackson Hole, posing a threat to its vegetation and wildlife. A clever hack on the platform sparked a national eco-tourism movement, drove top-tier media coverage and, most importantly, helped keep Jackson Hole wild.

  • Social Media
  • Earned Media
  • Content Creation


Earned Impressions

In the media

Tread on the Trail

Custom-designed hiking boots were created to walk the talk and leave behind a subtle footprint with a strong message that reminded visitors to stay on the trails. The boots generated coverage in specialized outlets that reach the boldest and most daring adventurers.

  • Out of Home
  • Experiential
  • Earned Media




Steps and Counting

Jackson Hole Tread 1 2023 04 01 174853 iatw
Jackson Hole Tread 2