Geotags on Instagram were attracting excess foot traffic to precious nature areas near Jackson Hole, posing a threat to its vegetation and wildlife. A clever hack on the platform sparked a national eco-tourism movement, drove top-tier media coverage and, most importantly, helped keep Jackson Hole wild.

• Social Media
• Earned Media
• Content Creation

Custom-designed hiking boots were created to walk the talk and leave behind a subtle footprint with a strong message that reminded visitors to stay on the trails. The boots generated coverage in specialized outlets that reach the boldest and most daring adventurers.

• Out of Home
• Experiential
• Earned Media