From a butter company to a global food futurist.

The Copernicus Project at SXSW

The Copernicus Project was part think tank, part social experiment, part activation. SXSW attendees experienced key food system issues our world is facing and how humans are adapting. The Copernicus Project shifted how people saw Land O‘Lakes, taking it from a butter company to a thought leader.

  • Packaging
  • Experiential
  • Earned Media
  • Content Creation

An immersive video experience told the story of biodiversity through vivid animated graphics projected onto 9-foot-high screens.

Hopeless Hoptimist, a beer brewed with upcycled bread, illustrated the seriousness of food waste and the steps we can take to control it.

LOL SXSW 19 2889 rt2 Hoptimist

In the media